Selected Projects

Four businesses.
Four fresh starts.
One approach.

I find the gap between what a business actually is and how it presents itself — then I close it.

Fighting for a Free Future website

Media

Fighting for a Free Future

A political movement with real momentum — Substack subscribers, two podcasts, a coalition of think tanks — but a website that didn't show any of it. Rebuilt as an editorial media brand.

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The Podcast Show London website

Events

The Podcast Show London

The world's largest podcast festival — 10,000 attendees, 450+ speakers, two days at the BDC. An event that had outgrown its front door.

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CareADHD website

Healthcare

CareADHD

A private ADHD clinic with a clear assessment process — but a journey page that talked patients through a flowchart instead of holding their hand. Redesigned around what the patient is actually feeling.

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MF Freeman website

Property

MF Freeman

An award-winning zero-carbon developer with sixty years of family heritage — but a group website that read like a corporate directory. Rebuilt as a proof structure for what they actually do.

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