Selected Projects
I find the gap between what a business actually is and how it presents itself — then I close it.
Media
A political movement with real momentum — Substack subscribers, two podcasts, a coalition of think tanks — but a website that didn't show any of it. Rebuilt as an editorial media brand.
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Events
The world's largest podcast festival — 10,000 attendees, 450+ speakers, two days at the BDC. An event that had outgrown its front door.
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Healthcare
A private ADHD clinic with a clear assessment process — but a journey page that talked patients through a flowchart instead of holding their hand. Redesigned around what the patient is actually feeling.
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Property
An award-winning zero-carbon developer with sixty years of family heritage — but a group website that read like a corporate directory. Rebuilt as a proof structure for what they actually do.
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