Case Study
The world's largest podcast festival — 10,000 attendees, 450+ speakers, two days at the Business Design Centre. A website that needed to match the scale of the event.
The Challenge
The Podcast Show is in its fifth year. Amazon Music has called it the global industry watering hole. Acast has called it the best event in podcasting globally. Ten thousand people walk through the doors over two days — creators, brands, platforms, media buyers — for 450+ sessions across multiple stages.
The event positions itself as a festival — not a conference, not a summit — but the website didn't carry that energy. It was cluttered, with no clear hierarchy, and the conversion path for three very different audiences was muddled together.
The website is where every pass sale starts. If a creator, a brand, or a platform lands on it and doesn't immediately feel the scale of what this event is — and see a clear path to the thing they came for — the site is working against the business.
The Approach
Audience
Creators want learning and community. Brands want advertising opportunities and access to creators. Platforms want to showcase innovation. Three different reasons to attend — but every element on every page needed to drive one of two outcomes: book a pass, or enquire about partnership.
Positioning
That single word — festival — shaped every decision. The tone needed energy, vibrancy, the feeling of something you can't afford to miss. Professional but informal. A knowledgeable friend, not a corporate brochure. The schedule hadn't been announced yet, so I scraped last year's full programme and built an interactive, filterable system to give people a flavour of what to expect.
Creative
Two colours — deep purple and canvas — and nothing else. No gradients, no textures, no background treatments competing for attention. All the energy comes from bold typography, full-bleed photography, and white space. When the event is this big, the design needs to get out of the way and let the scale speak.
If an event this size doesn't feel unmissable from the homepage, the website is working against the business.
The Build